DTC Filling the Gap Left by International Tourists

Some thing new is on the horizon when brands sound optimistic even when their retail and wholesale businesses are lagging. Although the recent dips have a lot to do with the drop in spending by international tourists, brands are also feeling more confident for another reason. They have something to fall back on: They’re omnichannel now.

And direct-to-consumer in all its forms, from outlet stores to ecommerce to retailer-driven consumer clubs, is providing brands with a lot of tools for honing their strategies.

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